The popularity of the 360° photobox has skyrocketed in Finland since 2022 - and rightly so. If we compare our company's bookings with, for example, last year, it is clear that demand for equipment has multiplied - and this upward trend looks set to continue.
The growth is partly due to the influence of social media and word-of-mouth, which are helping the trend to spread quickly. But the real success lies in the quality of the final product and the element of surprise that almost always guarantees wow effect.
1. The wow effect on the ground and on social media
The wow effect happens first on the spot, when the customer sees the newly filmed and edited video - and then on social media when the video is shared. A happy customer is the best brand ambassador.
2. Effortless visibility for brands
For brands, this means easy and natural visibility. When a customer shares branded content on their own initiative on social media, it's free advertising. When those shares are in the hundreds and the views in the thousands, the impact becomes noticeable.
360° videos offer plenty of opportunities for branding - logos, frames, hashtags, animations and motion graphics. You can also brand the entire shot area.
3. Easy for the organiser
Setting up a 360° camera is extremely simple: our installers arrive at the agreed time, set up the iBox in the designated area and test it to make sure it's working. Our operator is on site throughout the shoot to ensure smooth operation, guide guests and assist with videos.
When the shooting is over, we discreetly put down the device and leave.
4. Event programme and reference number
The 360° Photo Booth is itself a focal point and a real magnet that attracts people. There is often a queue for the event.
It's a breeze to use: the customer steps onto the platform (which can accommodate 1-6 people depending on the model), the camera rotates 3.5 times around the person and the video is ready to share.
5. Tangible results
In addition to visibility, the 360° photobooth offers the possibility to collect marketing data - such as the gender or age range of participants. The data is anonymous and not linked to a specific individual.
In order to grow your marketing list, you can configure that video sharing is only possible after marketing authorisation. Videos can be shared via email, SMS, QR code or AirDrop. If you wish, some sharing methods can be temporarily disabled.
Quality moments do not happen by chance
Our 360° iBox's speciality lies in professional mirror cameras. And hey - light is key! That's why we use studio lighting, which gives each video a polished look.
